The bottle on your shelf holds years of patience. Maybe a decade. Maybe two. The liquid inside was shaped by rainfall, altitude, soil chemistry, the genes of a specific plant population, and the hands of the person who cut it from the earth. Most drinkers know vaguely that agave takes a long time to grow. Far fewer understand what actually happens at harvest, or why it matters for what ends…
Justo cuando la confianza en la categoría enfrenta un ajuste de cuentas Lisa Pietsch, de Agave Today Magazine, presenta la edición en español de Agave 101, una guía para principiantes sobre cómo catar tequila, mezcal y los espíritus del agave, el 13 de agosto de 2026 GLADBROOK, IOWA — 11 de septembre de 2026 — We Woodwards Publishing anunció hoy el lanzamiento de la edición en español de Agave 101: Guía…
Ten years ago, the word “mezcal” drew blank stares at most American liquor stores. Tequila was a party shot or a margarita ingredient, its finer expressions appreciated by a small but growing tribe of converts. Today, agave spirits occupy the most valuable shelf space in the country, a celebrity-saturated, investor-fueled, multibillion-dollar juggernaut that shows no sign of slowing. How we got here is a story worth telling carefully, because the…
There is a difference between ordering an agave cocktail and understanding one. Any bar can pour tequila over ice with lime. But the drinks on this list reward curiosity. Each one is a small education in what agave spirits can do when treated with respect, whether that means showcasing the clean minerality of a highland blanco or letting the smoke of a San Luis del Rio mezcal carry both flavor…
Agave Today Magazine’s Lisa Pietsch releases Agave Marketing 101, a beginner’s guide to marketing tequila, mezcal, and agave spirits brands GLADBROOK, IOWA — September 3, 2026 — We Woodwards Publishing today announced the release of Agave Marketing 101: A Beginner’s Guide to Marketing Tequila, Mezcal & Agave Spirits Brands, a new book by Lisa Pietsch, Publisher and Editor of Agave Today Magazine. The book is available in ebook, paperback, hardcover, and…
Pick up a bottle of sotol for the first time and there is a good chance you will read the label twice. Desert spoon? Chihuahuan Desert? Not agave? The questions pile up fast, and that is precisely the point. Sotol is a spirit that rewards curiosity and punishes assumptions, and if you have spent years happily navigating the world of mezcal and tequila, you are about to have your framework…
Während das Vertrauen in die Kategorie auf die Probe gestellt wird Lisa Pietsch von Agave Today Magazine veröffentlicht die deutsche Ausgabe von Agave 101, einen Leitfaden für Einsteiger zum Verkosten von Tequila, Mezcal und Agavenspirituosen, am 27. August 2026 GLADBROOK, IOWA — 27. August 2026 — We Woodwards Publishing gab heute die Veröffentlichung der deutschen Ausgabe von Agave 101: Ein Leitfaden für Einsteiger zum Verkosten von Tequila, Mezcal und Agavenspirituosen bekannt,…
Industry & Environment The agave plant has spent millions of years learning to make do with very little water. Its architecture is built for scarcity: thick, waxy cuticles that slow evaporation; a root system that spreads wide and shallow to capture rainfall before it disappears into dry soil; and a photosynthesis strategy called CAM (crassulacean acid metabolism) that allows the plant to open its stomata at night, when temperatures drop…
Agave spirits have lived at the table for centuries. Here is how to put them back where they belong. There is a persistent myth that agave spirits belong at the bar and not at the table. Part of that is marketing: tequila spent decades being sold as party fuel rather than a serious spirit, and mezcal’s rise into mainstream culture has not entirely shed that shadow. But spend any time…
Alors que la confiance dans la catégorie est mise à l’épreuve Lisa Pietsch, d’Agave Today Magazine, publie l’édition française d’Agave 101, un guide pour débutants sur la dégustation de la tequila, du mezcal et des spiritueux d’agave, le 20 août 2026 GLADBROOK, IOWA — 20 août 2026 — We Woodwards Publishing a annoncé aujourd’hui la sortie de l’édition française d’Agave 101 : Guide du débutant pour déguster la tequila, le mezcal…
