About Agave Today
Everything agave, right now.
Agave is having a moment, and it’s been a long time coming. Agave Today Magazine is where that story gets told: the plants, the people, and the traditions behind tequila, mezcal, and the spirits and culture that grow from the agave.
We cover the field and the glass. That means the jimadores harvesting in the highlands, the palenqueros and master distillers shaping what ends up in the bottle, and the bartenders and collectors who care about what’s in it. We also cover the producers working to make the category more sustainable, and the stories that deserve more room than a tasting note.
From the field to the glass.
Spirits and Tastings
Honest reviews and thoughtful guides, from everyday pours to rare finds.
People and Places
Profiles of growers, distillers, and bartenders, and the regions that define them.
Culture and Craft
The history, process, and ideas that give agave spirits their depth.
Sustainability
Reporting on how the industry is growing, and what that means for the land and the communities that depend on it.
Cocktails and the Table
Recipes, pairings, and ways to drink and cook with agave at home.
Curiosity over hype. Craft over marketing.
We credit the people and places that make these spirits possible, and we give you the information you need to think for yourself.
Whether you’re pouring your first mezcal or building a collection, we want you to leave knowing more than when you arrived.
Meet the publisher.
Lisa Pietsch Woodward
- 19years as an author, publisher, and book marketer
- 19Kcurrent circulation of Agave Today Magazine
- 17titles in the agave spirits space
Lisa Pietsch Woodward has been an author, publisher, and book marketer for the past 19 years. She ran tequilaaficionado.com from 2011 to 2023 and wrote and published Tequila Aficionado Magazine in print from 2019 to 2023. With a circulation of about 3,000, every issue after the first was an Amazon hot new release.
Today she publishes Agave Today Magazine, which reaches a circulation of 19,000 and counting.
Books, brands, and the people behind them all get room to tell their stories in the magazine.
Books by Lisa
- 2019Social Media Marketing Playbook for Tequila and Mexican Spirits: Straight talk and comprehensive checklists to keep your brand on track (Revised and Expanded)
- 2019–20Profiles in Agave Spirits: A 10-volume series
- 2020Tequila Aficionado Consumer Catador Course: A comprehensive course for tequila lovers from field to glass
- 2021How to Get Paid to Drink Tequila: How you can turn your passion into profits and get paid to drink tequila as a blogger, vlogger, podcaster or author
- 2026Agave 101
- 2026Agave Marketing 101
- AlsoTequila Aficionado Tequila Tasting Journal and Mezcal Tasting Journal
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