The Only Direct to Consumer Print Magazine for Tequila & Agave Spirit Aficionados
There is a phrase you will hear often in the world of agave spirits: “sustainable.” You will see it on shelf talkers, in tasting notes, on brand websites with photographs of sun-drenched hillsides and smiling farmers. What you will hear far less often is a clear explanation of what any of it actually means — or who is checking. The agave plant is not a renewable resource in the way…
From maguey field to finished bottle, here is what separates artisanal mezcal from everything else in your glass. Not all mezcal is made the same way, and if you have spent any time in the category, you already know that. But knowing it and understanding it are two different things. The word “artisanal” gets thrown around constantly, in tasting rooms, on back labels, in marketing copy, sometimes accurately and sometimes…
How the world’s most passionate spirit will find its perfect audience in romance readers and telenovela devotees