A limited-edition “Farewell Season” bottle marks the start of a multi-year deal and the final season at Nissan Stadium.
The Tennessee Titans and La Pulga Tequila announced on Sept. 29, 2026, that La Pulga has been named the Official Tequila Partner of the Tennessee Titans. Beginning with the 2026 season, the multi-year partnership will bring La Pulga’s tequila to fans at Nissan Stadium and will continue into the team’s new stadium.
A collectible ‘Farewell Season’ bottle
To mark the start of the partnership and commemorate the final season at the current Nissan Stadium, La Pulga has created a limited-edition 2026 “Farewell Season” bottle. Designed as a collectible for Titans fans, the bottle is filled with La Pulga’s tequila blanco and features the official Farewell Season logo alongside La Pulga’s signature keepsake medallion.
The commemorative bottle will be available while supplies last at select retailers, bars and restaurants throughout Tennessee. A limited quantity will also be sold at LaPulga.com to Titans fans in eligible shipping markets outside Tennessee. Under Tennessee law, online purchases for delivery within the state must be fulfilled by a Tennessee-based retailer.
Cocktails and activations at Nissan Stadium
Throughout the 2026 season, La Pulga will have a presence across Nissan Stadium through branded experiences, fan activations and specialty cocktails. The brand will also take part in select Titans events and initiatives beyond gameday. Fans will find La Pulga at bars throughout the stadium, where it is featured in cocktails including the La Pulga Titan-Rita and the La Pulga Blue Paloma Storm.
What the partners are saying
“Nissan Stadium has always been about much more than football,” said Stephen Slaughter, co-founder of La Pulga Spirits. “It’s a place where people come together for games, concerts, celebrations, and unforgettable moments. That sense of community is at the heart of La Pulga and our mantra, ‘The Spirit We Share.’ We couldn’t imagine a better way to begin this partnership than by celebrating the final season in a stadium that has created so many memories for Tennessee.”
Slaughter also pointed to the importance of the state to the brand. “Tennessee has become an incredibly important market for La Pulga, and the response to our brand here has been tremendous,” he said. “As we looked for ways to deepen our connection to the state, The Titans were a natural partner.”
Adam Nuse, Titans Chief Revenue Officer, added: “We are excited to welcome La Pulga into Nissan Stadium and to bring together two organizations that know the importance of creating lifelong memories. Whether it is enjoying a specialty cocktail at the stadium or the commemorative Farewell Season bottle from home, we are confident La Pulga will become a favorite part of our fans’ gameday experience.”
About La Pulga Tequila
La Pulga Tequila is made from 100% Blue Weber Agave grown in the Highlands of Jalisco, Mexico. The brand was founded by Fort Worth, Texas-based entrepreneurs and restaurateurs Andrew De La Torre, Sarah Castillo and Stephen Slaughter, who share a passion for creating authentic Mexican spirits the right way.
Built around the belief that the best moments in life are meant to be shared, La Pulga is guided by the phrase “The Spirit We Share” and the idea that if something is worth doing, it’s worth doing right.
The La Pulga Spirits portfolio includes Blanco, Reposado and Añejo tequilas, high-proof expressions, Mezcal, Sotol and limited-edition releases, among them La Pulga Double Barrel Reposado, finished in Still Austin Red Corn Bourbon barrels. Each expression is presented in La Pulga’s signature easy-pour bottle with a premium cork closure and a distinctive keepsake medallion.