The Snobbery That Drives Them Away
How gatekeeping is quietly killing the very category it claims to protect Picture the scene. A couple walks into a good mezcal bar for the first time. They are curious, a little nervous, drawn in by something they read or a bottle a friend brought to dinner. The bartender pours them something smoky and complex, and one of them wrinkles their nose and says, half-joking, that it tastes a little…