Marketing an Agave Spirit in 2026? Read This First. The agave category is not what it was two years ago. The celebrity gold rush has cooled, adulteration lawsuits have shaken consumer trust, premium demand is softening, and RTD cocktails have quietly become the only growth format left in US spirits. If you are building or repositioning a tequila or mezcal brand right now, the old playbook will not save you.…
Learn to Taste Agave Spirits Like You Mean It Most people pour a shot of tequila, throw it back, and never think twice. If that has been you, no judgment. But there is a whole world of flavor hiding in that bottle, and once you know how to find it, you will never drink the same way again. That is exactly what Agave 101 is for. It is a free…
How the world’s most passionate spirit will find its perfect audience in romance readers and telenovela devotees
